Government Public Procurement: A Guide
Business to government also referred to as B2G is a way of trading with the government through tenders. It can also be referred as businesses that are trading with the government. The B2G is the way in which businesses use to get a tender from the government to supply the government with various services as well as products that the government needs. Through the B2G businesses can win tenders to either supply some products or services for the government to carry out their duty of serving their citizens. It is through B2G system that the government makes some purchases either to goods or services that they need in order to serve their citizens. The companies that trade with the government communicate to the government through their agencies or state organs.
Currently the interested businesses to government activities are being conducted through the internet through real-time bidding. Through the businesses that trade with the government, the government can get some vital goods and services necessary for their service to the nation. The process is also known as the public sector marketing. It is important for any government to follow the procedures enclosed in federal, state as well as the local arena. The government must use the vetted suppliers, the vetted and negotiated contractors following some laid down procedure.
There are certain kinds of B2G technologies that are in use in most governments in the current era of technology. For the government to carry out procurements it needs to use a technology called the integrated marketing communications which is well-structured communication. Other methods include strategic public relations. Communication should reach all concerned government agencies before the procurement process begins. There is must approval by various arms of government before the supply of the products starts. The supplier must be able to supply the products for a certain period without fail. Anyone seeking fir tender should be able to meet that condition and have the proof before the tender is awarded.
If a particular business has what the government needs, they have to place their bid in time. The business must be communicated through the various available communication platforms including social media. Some of the platforms used incuse social media although most companies do not make enough use of the social media.
The government will then use the procurement procedures to get to the companies that are providing the products that the government wants to buy. Before any company can win government tender; they must meet the minimum amount of products that the government is supposed to buy. If the business is to keep its tender with the government; it must be able to supply the goods within a certain period.