Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. Google places reviews displays three reviews at ago. The configuration options allows for redesigning of the review panel.
Yelp is another popular review platform for industries.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.